Lego City Enclosed Display

Position this enclosed Lego City display on a shelf adjacent to the City toy sets, give it an electric eye to trigger the internal light and a small knob to set some items in motion, and then add kids and let the magic happen. Lego offers several of these in this aisle, coordinated with their various series of toys, as the concept plays well across the entire line. In the clutter of the typical mass merchants toy section, these displays act as eye-catching silent salespeople to provide features and “life” to the toys that the packages themselves can’t match.

— From 'Ricci at Retail,' published August 2017