Marketing Tactics

Soche Picard, former Geometry Global team lead for Unilever Shopper and managing director, was named Arc Worldwide North American CEO.

Strategically planned for Los Angeles, the 99-year-old brand's first U.S. store aims to provide a localized, customizable shopping experience.

Former Procter & Gamble associate director Joy Mead was named Blue Chip executive vice president and general manager of business leadership.

Tom’s of Maine has introduced Whole Care Mouthwash, an all-natural, alcohol-free product that helps fight cavities, strengthen enamel, restore minerals, freshen breath and clean between teeth.

To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.

Release of an educational VR experience examining the plight of bees coincides with the introduction of a new Honey Salted Caramel Almond flavor.

News America Marketing is testing ways to leverage blockchain technology to update how consumers, brands and retailers use incentives.

Here is the full list of Shop! Outstanding Merchandising Achievement (OMA) Awards competition winners, announced at GlobalShop on March 28 in Chicago.