Marketing Tactics

Karen Sales – vice president, digital partnerships and shopper marketing, at Albertsons Companies – is one of three 2018 selections for our Hall of Fame. We interviewed her in January at Albertsons Cos.’ headquarters.

The flavored sparkling water brand helps the company move toward a healthier, lower-calorie portfolio.

Innovation guru Duncan Wardle will bring his unrivaled energy to the Consumer Goods Sales & Marketing Summit stage June 18-20 in New York to present easy-to-use tools for confronting today's unique business challenges.

Collective Bias, Inc. has unveiled prescriptiveIQ, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process.

The new running shoe line provides a cushioned ride, returns energy and connects to the athletic apparel brand's data-driven MapMyRun app.

Sure, Amazon might ultimately take over the world. But don't shut off the mall lights just yet.

Industry change comes down to this fact: the consumer’s system of buying is replacing your system for selling, according to Oracle's Michael Forhez.