IndoorMedia Joins Nielsen Connected
Houston-based IndoorMedia, a nationwide register receipt producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program. The partnership will help IndoorMedia’s register receipt program leverage the power of Nielsen data for CPGs looking for new media to reach shoppers. IndoorMedia formed a new national sales division to promote the use of back-of-register-receipt advertising and promotion in stores. The receipt-based program reaches every shopper at checkout across its broad network of more than 9,000 stores, including many of the nation’s top grocery chains – Kroger, Safeway, Albertsons, H-E-B and Ahold Delhaize’s Stop & Shop. “Coupling IndoorMedia’s national network and distribution capabilities, [along] with Nielsen’s powerful data and analytics, provides marketers with an unparalleled tool to effectively and efficiently reach all types of consumers where they shop,” said Jesse Aversano, IndoorMedia SVP, general manager, sales and marketing, in a media release.