Registration Today for 2018 Path to Purchase SummitRegistration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), which takes place March 12-14 in Chicago. Watch our promotional video. Sharpie/Paper Mate Endcap Artic Zone Floorstand Frito-Lay Back-to-School Spectacular TPM Report 2017: State of the Industry An overview of trends in trade promotion management in 2017. P2PI Announces 2018 Hall of Fame Class State of Transformation: Making the Pivot to Digital State of Transformation: Making the pivot to digital. CMO of the Year 2017 Chobani's Peter McGuinness was recognized for his accomplishments in building brand strategy, marketing innovation, experiential programs, digital/social outreach, public relations and a media-grabbing retail cafe. Editor's Note: Trading Places Future success at retail will require brands to “unlearn” some traditional TPM practices. The End and the Beginning To remain relevant in 2018 and beyond, brands and retailers must relentlessly strive to create ever-innovating, participatory consumer experiences. First Previous 133 134 135 136 137 Next Last
