Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.
Consumers increasingly are demanding details about the clothing they buy and the food they consume, making transparency and traceability a clear business imperative.
Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it.
Catalina, St. Petersburg, Florida, has formed a partnership with Chicago-based Label Insight that enables brands with specific product benefits to use precise targeting to reach and convert desired shoppers.
Andy’s Frozen Custard, Springfield, Missouri, has selected Franke Group affiliate S2K Graphics, Chatsworth, California, as its exclusive P-O-P partner as the franchise continues to expand into new regions.
