Marketing Tactics

Speedway encouraged shoppers to customize their coffee with a “Your Coffee, Your Way” contest. Speedy Rewards loyalty cardholders entered by sharing their coffee creation on a dedicated web page.

Quantum Storey Co.'s new book series, which adds elements of both virtual and augmented reality, gets a holiday boost from the world's largest retailer.

The move comes after SodaStream's entire line of natural unsweetened essences sold out just two weeks after being introduced on the brand's website.

P&G is billing its new deodorant brand as "the category leader in the direct-to-consumer space."

Becoming fully transparent about your products makes sound business sense — and not just because it satisfies a growing consumer demand.