Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.
Nielsen hopes the acquisition will improve its ability to process large datasets while providing access to more proprietary data from advertisers, publishers and retailers.
Redesigned website provides more of the industry’s best news, analysis and insights in a cleaner page layout, improved navigation and enhanced search functionality.
