Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), formerly Shopper Marketing Summit, an educational forum helping to re-define and re-imagine the future of commerce through best practices, strategies and insights that drive shopper-centric thinking and an improved shopper experience. The event takes place March 12-14 in Chicago. To learn more and register for P2PSummit, visit Path2PurchaseSummit.com.
P2PSummit’s agenda offers six main stage keynotes, a half-day symposium and more than 30 panel discussions, case studies and seminars exploring e-commerce, digital, retail innovation and shopper marketing best practices. The six main stage presentations come from Google, Walgreens & WSL Strategic Retail, BuzzFeed, RangeMe & Brandless, and Meijer.
Other carefully chosen speaking experts span leading companies like Albertsons Companies, Burt’s Bees, Cuisinart, Henkel North America, Kimberly-Clark, Mondelez International, Newell Brands, Procter & Gamble, T-Mobile USA and Tyson Foods.
The Shopper Marketing Celebration
The Shopper Marketing Celebration on March 13 is a black-tie-optional evening of recognition for the most effective shopper marketing campaigns and top talent in the shopper marketing industry. These three individuals, as chosen by the editors of Shopper Marketing magazine, will be inducted into the Shopper Marketing Hall of Fame: Matt Pierre, Director of E-Commerce, General Mills; Karen Sales, VP, Digital Partnerships & Shopper Marketing, Albertsons Companies; and Jamie Sohosky, VP, Marketing, Customer Experience, Walmart Stores Inc.
Following the Hall of Fame induction, Effie Worldwide will present the winners of the 2018 Shopper Marketing Effie Awards, a prestigious honor given to integrated campaigns that effectively solve shopper marketing challenges, connect with the shopper, influence her along the path to purchase and inspire her to become a buyer.
Retail Academy & Solutions Gallery
P2PSummit also hosts high-level decision makers from top retail chains as part of its Retail Academy initiative, and it curates a Solutions Gallery filled with service providers who offer targeted tools and expertise in areas like social and mobile marketing, coupons, digital media, loyalty programs, merchandising and e-commerce.
For more information about P2PSummit and to register, visit path2purchasesummit.com.
About the Path to Purchase Institute
P2PSummit is produced by the Path to Purchase Institute (P2PI), a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. P2PI is the most trusted and reliable source for connecting thought leaders and facilitating the sharing of industry initiatives. Learn more at p2pi.org.