Bic Endcap

This corrugated endcap from Bic has a lot going for it. The product load is excellent with several varieties shown (and the store enhanced things further with more trays on the lower shelves). The header is visible from several aisles away and includes pricing channels with set numbers. The front was partially devoted to the featured Bic Flex5 Hybrid razor, providing extra emphasis on this item at a special price. Side graphics add information for the shopper and make the visibility even greater.