Artic Zone Floorstand

I love these products from California Innovations as well as the “total lunch solution” concept. While the display (a basic corrugated pallet unit) does a good job protecting and somewhat displaying the products, there is something basic that bothers me. The side panels scream out for a color rendition of the products. Beyond that, how about a two-sided, four-color header to grab attention and make the products visible and attractive? This is a perfect example of needing to sell the sizzle along with the steak.