Schuman Cheese Selects Partners + Napier

Schuman Cheese, Fairfield, New Jersey, selected Partners + Napier, Rochester, New York, as its agency of record. Partners + Napier will plan brand strategy and activations targeting consumers and trade audiences across multiple channels for both Schuman’s domestically produced and imported brands. The agency will also support the business-to-business marketing efforts of Schuman Cheese at the corporate level. The agency’s goal is to more effectively tell the great story of Schuman Cheese and its brands.