Marketing Tactics

Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it.

Catalina, St. Petersburg, Florida, has formed a partnership with Chicago-based Label Insight that enables brands with specific product benefits to use precise targeting to reach and convert desired shoppers.

Andy’s Frozen Custard, Springfield, Missouri, has selected Franke Group affiliate S2K Graphics, Chatsworth, California, as its exclusive P-O-P partner as the franchise continues to expand into new regions.

Freeze-dried fruit brand Crispy Green, Fairfield, New Jersey, named New York-based Fastlane Communications as its agency of record.

The Tillamook County Creamery Association, an Oregon-based farmer-owned cooperative, selected The Mars Agency, Detroit, as its agency of record.

San Francisco-based RangeMe has announced the launch of RangeMe Verified brands, a premium service that allows retail buyers to more easily identify products and companies that are business-ready, and provides product suppliers increased visibility on RangeMe’s platform.

Retailers like Southeastern Grocers are using a new premium service from product discovery platform RangeMe to find new items to bring to shoppers.