Quotient Technology Acquires Ahalogy
Quotient, Mountain View, California, has signed a definitive agreement to acquire Cincinnati-based Ahalogy, a leading influencer marketing firm that delivers premium content across social media channels for CPG brands.
The acquisition enhances Quotient’s performance media solutions for CPGs and retailers, adding social media expertise and a roster of proven influencers.
Ahalogy co-founder and CEO Bob Gilbreath will continue to run the Ahalogy team. He has more than 20 years of digital and brand marketing experience with companies such as Procter & Gamble and WPP. The acquisition also expands Quotient’s already strong commitment to Cincinnati, where the company currently employs more than 120 people.
“Ahalogy is a perfect fit for Quotient as we expand and grow our digital media solutions, with a specific focus on CPG shopper marketing,” said Mir Aamir, president and CEO of Quotient, in a media release. “Ahalogy has proven expertise in creating and delivering targeted digital content that drives brand sales, especially through social channels. This gives us another capability to deliver efficient digital media campaigns that reach valuable shoppers, including our 100 million verified buyer audience, using our proprietary shopper data to drive sales and measure performance.”
Quotient’s media platform, proprietary measurement solution and exclusive shopper data, will enable Ahalogy to better measure sales lift from influencer campaigns.
“We couldn’t be more thrilled to join Quotient,” Gilbreath said in the release. “This is a great opportunity to bring our influencer marketing capabilities to the more than 2,000 brands within Quotient’s network, giving CPG brands and retailers a single company to manage much of their digital marketing.”