Catalina Launches Ad2Offer Digital Incentive Solution
Catalina, the shopper intelligence and personalized digital media company, has announced the availability of Ad2Offer, a solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive sales results for brands and retailers.
Ad2Offer digitally delivers purchase incentives in targeted digital advertising pinpointing consumers to increase trial, volume and loyalty to individually targeted shoppers. Ad2Offer represents a new way for CPG marketers to precisely deliver value to shoppers with digital advertising – including desktop, mobile and native ads – to drive incremental sales and avoid subsidy.
Ad2Offer makes offer redemption frictionless, engaging digital consumers who do not routinely search for coupons but will use them if their experience is simple and easy.
Digital advertising that incorporates a redeemable offer generates 30 percent higher sales than ads that do not, according to a recent study by Nielsen Catalina Solutions. Sales among targeted shoppers are higher even among those who do not redeem the offer.
“CPG advertisers want their digital spend to go farther and deliver measurable results against brand objectives,” said Tom Corley, evp and president, U.S. retail and established brands, in a media release. “The Ad2Offer solution delivers on that need. For the first time, they can combine 1-to-1 shopper targeting at scale with an integrated brand ad and incentive that delivers superior sales results measured at point of sale.”
Ad2Offer is available through Catalina’s BuyerVision digital advertising platform.
Catalina’s rich insights into shopper preferences combined with its BuyerVision
Ad Platform allows Ad2Offer to:
- Identify and target the right households to reduce subsidization
- Find shoppers based on specific brand goals, such as increasing trial, repeat purchasing and sales volume
- Create purchase-based audience matches of up to 90 percent of U.S. households
- Engage high value consumers who do not ordinarily search for coupons, but will use them if the redemption process is seamless and easy