Smucker Ships Off Doughboy, Other Brands to Hometown FoodsInvestor-backed Hometown Foods now owns the Pillsbury, Funfetti, Hungry Jack, White Lily, Jim Dandy and Martha White baking brands. News America Marketing and Toshiba Partner on Next-Generation Incentive and Media SolutionsNews America Marketing and Toshiba Global Commerce Solutions are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home. Guess Gets Social with Branded Content Guess and short-form video platform TikTok have debuted fashion branded content in the U.S. Coca-Cola Buys Regional Soda Brand The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie. Dinner with Algorithms: Competing in the Amazon Era A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.' Tip of the Spear Technology: Ten Tools of Engagement CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit. Sponsored Owning stuff. We’re so over it. Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own. Frito-Lay Gets Alexa Talking for Back to School The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids. Facebook Taps Lucio as CMO CGT 'CMO of the Year' finalist Antonio Lucio is leaving HP, Inc. to join the social media giant. Leveraging 'Prime Day' Events by Driving Pre-Event Carting Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials. First Previous 119 120 121 122 123 Next Last
