Sutherland Packaging Collaborates with Idea Village
Idea Village, Wayne, New Jersey, has selected Sutherland Packaging, Andover, New Jersey, to create optimal P-O-P displays and packaging for the Flawless facial hair remover. The product sells millions of units a year at 35,000 retail locations.
While display needs varied from location to location and store to store, the common desirable denominators were:
- Demand for a sexy look
- Great reproduction capabilities
- Size/configuration flexibility to meet retail demands and the need for quick turnaround
Four variations of floor displays were ultimately developed for the Flawless hair remover – quarter pallets, half pallets, slant displays and skinny towers.
Of these, the slant displays turned out to be a particularly inventive solution. The display, which is easily parked at the end of an aisle, features a false back that can be removed to allow quick replenishment of the product. Thanks to its unique design, the display always looks full, whether it’s holding 20 or 40 units.
Idea Village and Sutherland's close proximity to each other allowed for close collaboration. The companies formed teams to work together on the various stages of the development process – from choosing raw materials, to creating samples and creating optimal end products. Communication flowed smoothly, as brainstorming could be done together, demos presented in-person, and tweaks and changes made in real-time.