Marketing Tactics

Perfetti Van Melle North America has promoted its vice president of marketing to lead the company.

Quotient’s Cincinnati-based Ahalogy brand unveiled Ahalogy Muse, an influencer platform that pulls in category trends and influencer data from its network of more than 5,500 premium content creators.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Realfiction.

The Central Group, Toronto, has acquired Packaging Technologies Inc., a Concord, Ontario-based designer and manufacturer of high impact graphic corrugated packaging and P-O-P displays.

The new Kroger Ship service is offering such perks as exclusive products and prices, special promotions and free delivery on orders over $35. 

When it comes to digital transformation, Marie Gulin-Merle has proven to be a natural leader.

Philadelphia-based Curalate is teaming up with Ripple Street, Irvington, New York, to make influencer content shoppable.

Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection.