Marketing Tactics

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: digital image production tool EverThread.

In a partnership with the Wildlife Conservation Society, Yowie Group is using a mobile app and website to educate kids about endangered species.

On-pack QR codes at Denver-area King Soopers and City Market stores will let shoppers track the “sea to pan” journey of every fish.

The exclusive joint platform enlists musicians and athletes to inspire consumers to make a difference in the world.

An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."

RangeMe launched RangeMe Services to help suppliers ensure their products are shelf-ready and optimized for buyer discovery.

The three-year-old startup markets healthy condiments and other products under the Primal Kitchen brand.

Mounted to the top of a robotic vacuum, the beer brand’s ‘bot delivers snacks and beverages directly to party guests. (It also cleans up the crumbs.)