Bold Retail Taps P&G Vet as Chief Operating Officer

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Bold Retail Taps P&G Vet as Chief Operating Officer


E-commerce shop Bold Retail has named Horacio Trevino as chief operating officer. 

Trevino will lead client-facing operations with the goal of making the agency a go-to e-commerce partner for innovative, growth-oriented brands. 

Trevino most recently served as Procter & Gamble's senior brand director for U.S. Walmart,, and In that role, he led marketing across 10 different product categories for a $9 billion business. Among other top priorities, he spearheaded P&G's efforts to grow across Walmart's omnichannel path-to-purchase including stores, e-commerce and in-store pickup.

Prior to that role, Trevino held multiple leadership positions during a 20-year P&G career on top brands such as Pampers, Pantene, Head & Shoulders and Arie while operating in global and regional capacities across North America, Latin America, Europe, Asia, the Middle East and Africa.

Trevino will continue to be located in Bentonville, AR, which will enable him to remain connected with Walmart and the Walmart supplier ecosystem.

"While at P&G, I hired many of the world's top agencies and consultants to support my e-commerce projects but always had to combine multiple partners to get the job done," said Trevino. "When the Bold team showed me what they were doing, I knew I had to be a part of this. I've never seen a system that combines strategy, software, and world-class creative and execution in the way that Bold is doing it. This is what CPG needs right now."

"We're extremely fortunate to have a talent like Horacio joining the team so early in our history," said president Allan Peretz. "The breadth of experience he brings and, more importantly, his consistent track record of success in highly competitive categories will make him an invaluable partner to our clients." 

In addition to expertise in direct-to-consumer selling on corporate websites, Bold Retail helps brands grow sales on leading e-tailers such as and