Marketing Tactics

This white paper looks at how marketers can benefit by filling critical gaps in their online datasets.

The spirits distributor has developed a suite of tools that will help suppliers and customers better identify business opportunities among multicultural consumers.

The interactive digital platform helps farmers advance stewardship goals while aiding food companies in measuring their sustainability progress.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: experiential marketing solution provider Screemo.

The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.

The youth-oriented apparel brand views its direct-to-consumer businesses as both a growth driver and a "strategic enabler."

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.