Marketing Tactics

Attendees of the Consumer Goods Sales & Marketing Summit 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Spacee.

A visual overview of the Consumer Goods Sales & Marketing Summit 2018, held June 18-20 at the Roosevelt Hotel in New York.

"The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries.

Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

Quotient, Mountain View, California, and Southeastern Grocers announced the creation of SEG Media Hub, a platform that gives shoppers more relevant digital ad messages and savings.

Presented at the 2018 Consumer Goods Sales & Marketing Summit, CGT's fifth-annual award honors the critical need for technology-savvy leaders in an increasingly complex marketplace.

This year’s CGT “Visionaries” do a pretty good job illustrating all the industry changes discussed in our annual “Sales & Marketing Study.”