The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.
Currently available exclusively for Amazon Prime members, the proprietary brand launched with dry dog food but will expand to other product categories.
The beverage giant is the latest packaged goods company to partner with Cargo, an in-vehicle commerce platform that supplies snacks and other necessities to ride-share operators such as Uber and Lyft.
The Path to Purchase Institute is now accepting entries for its 2018 Design of the Times competition, which celebrates the most effective in-store displays and digital activations and recognizes their critical role in shopper marketing initiatives.
Quotient Technology announced the launch of Quotient Analytics, an intuitive, self-service tool that lets brands measure the performance of digital promotion campaigns in near real-time.