Marketing Tactics

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

Houston-based IndoorMedia, a nationwide register receipt producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program.

Ahold Delhaize’s Giant Food, Landover, Maryland, named RP3 Agency, Bethesda, Maryland, as its agency of record.

Quotient, Mountain View, California, has signed a definitive agreement to acquire Cincinnati-based Ahalogy, a leading influencer marketing firm that delivers premium content across social media channels for CPG brands.

The deal for Bare Foods Co. expands the company's better-for-you portfolio.

The Power of She aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) on May 31 at the 2018 North American Effie Awards Gala in New York.