Herbig Named President of Path to Purchase Institute

EnsembleIQ has named Terese Herbig president of the Path to Purchase Institute (P2PI). She is charged with driving the growth strategy for P2PI’s industry leading membership community, extensive portfolio of events, the flagship media property – Shopper Marketing magazine – and professional development services.

Herbig will continue her existing responsibilities as president of Enterprise Solutions, EnsembleIQ’s consultancy platform dedicated to delivering integrated marketing solutions.

“The Path to Purchase Institute supports retailers, brand manufacturers, agencies and solution providers who all find themselves at the center of great transformation, innovation and disruption across the industry,” said EnsembleIQ CEO David Shanker. “Terese is highly qualified to help the entire industry ecosystem meet these challenges.”

Herbig has more than 30 years of experience, having held leadership roles in sales and marketing, global product management and both retail and client partnership positions within prominent organizations and startups. Her primary focus has been delivering best practices and innovation in research, business process and marketing to her clients and the industry.

She began working at the Path to Purchase Institute and EnsembleIQ in 2014.

“I’m thrilled to build upon the already unparalleled content and community offered by the Path to Purchase Institute,” Herbig said. “I look forward to combining the power and perspective of the Institute with EnsembleIQ’s research capabilities and other industry resources to deliver great value and to unlock growth for the industry.”