Rite Aid Taps Havas as Agency of Record
Rite Aid named New York-based Havas North America as its new agency of record with an emphasis on brand strategy and creative. Under the agreement, Havas will form a team of talent known as the “Well Village,” which includes thought leaders with experience in retail health care strategy and creative from across the agency’s network. The framework is designed to provide Rite Aid with a comprehensive suite of marketing services. Havas’ areas of focus will be wellness+ rewards, Rite Aid’s customer loyalty program. Havas also will partner with Rite Aid to develop a marketing campaign in support of the company’s 2018-19 immunization program, beginning with flu.