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Same Silo, Different Day

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.
Driving Loyalty Through Experience-Driven Commerce

Three simple ways to make your CPG brand stand out.
Mars Enlists Consumers for New DTC Effort

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.
Perdue Helps ShopRite Hawk Healthier Chicken
Tostitos Turns Consumers into Piñatas

Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves.
Kraft Heinz Puts Circle K in the Cups

Circle K teamed with Kraft Heinz Co. to launch a co-branded, limited-edition cup for the retailer’s proprietary Polar Pop beverage.
P&G Makes a 'Happy Home' at Sam's Club

Procter & Gamble and Sam's Club are activating their joint “Full Home Happy Home” platform this month to promote the retailer’s e-commerce offerings.
Gucci Gets Friendlier with Luxury E-tailer

Luxury fashion brand Gucci will deepen its partnership with Yoox Net-A-Porter Group next month by rolling out an exclusive "capsule collection" of menswear with global e-tailer Mr Porter.

Chobani's McGuinness Named 'CMO of the Year'