The retailer partnered with the Teal Pumpkin Project, a nonprofit initiative from Food Allergy Research and Education (FARE), to encourage consumers to stock non-food items for trick-or-treaters with allergies.
Procter & Gamble for the first time activated its official National Football League sponsorship at BJ’s Wholesale Club, running a sweepstakes awarding tickets to football games in the retailer’s East Coast operating region.
Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.
