Social Media

The retailer partnered with the Teal Pumpkin Project, a nonprofit initiative from Food Allergy Research and Education (FARE), to encourage consumers to stock non-food items for trick-or-treaters with allergies.

Albertsons Cos. reprised its annual “Stock Up Sale,” this year tying the promotion to its Gas Rewards program.

Procter & Gamble for the first time activated its official National Football League sponsorship at BJ’s Wholesale Club, running a sweepstakes awarding tickets to football games in the retailer’s East Coast operating region.

Albertsons Cos. chains are promoting private label medicine and food as cold season picks up.

Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.

The Digital Shopper Marketing Landscape 2017 identifies hundreds of digital solution providers along the path to purchase.

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of technology.