Deckers Runs with New Digital Agency

Alarice Rajagopal
Senior Editor
Alarice Rajagopal profile picture
Deckers Brands

Footwear and fashion company Deckers Brands has selected global marketing agency Jellyfish to be its cross-channel digital marketing shop.

"We were eager to find a full-service agency that understands our goals and the complexities of our brand portfolio," said Jim Davis, global vice president of omnichannel marketing. "With Jellyfish, we get the integrated marketing strategy we want and the global reach we need. As a DoubleClick and Google certified marketing partner, Jellyfish is at the forefront of the digital industry and the logical choice for a company like ours."

Effective immediately, Jellyfish is driving digital strategy and business growth for Deckers with a comprehensive plan that spans paid and organic search channels and includes robust digital display campaigns. As a DoubleClick creative partner, the agency has been tapped to provide a complete suite of data-driven creative concepts and digital assets. Jellyfish is expected to develop a seamless shopper journey from awareness to conversion and retention for the global fashion and lifestyle company.

Deckers' brands include UGG, Koolaburra by UGG, HOKA One, Teva and Sanuk, which are sold in roughly 50 countries worldwide, through their own retail and online stores as well as through select resellers.