Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.
Campbell Soup Co. gave a nod to healthier living and marketing transparency this month by launching a new line of ready-to-serve soups called Well Yes!
Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.
Unilever recently unveiled new "anti-marks" antiperspirant technology aimed at preventing white marks on dark clothes and yellow stains on white clothes.
Winston-Salem, NC-based technology company Inmar has inked an agreement to acquire Collective Bias through its Carolina Promotions Services subsidiary.
