Social Media

Anheuser-Busch Brand Introduces First Alexa Skill

The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically.
Shiseido Boosts Beauty Marketing

Shiseido Americas Corp. has bolstered its internal brand marketing capabilities by acquiring JWALK, a full-service creative agency.
M&M's Lays Down a Marketing Beat

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.
Activia Empowers Women, Inside and Out

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."
Embracing Digital Transformation
Tostitos Uses Bag Tech to Stop Big Game DUI

Frito-Lay's Tostitos brand is building marketing momentum for the Super Bowl by introducing limited-edition packaging that presents a warning to game day snackers who have alcohol on their breath.
Open Call for CGSM Speaker Proposals

CGT is accepting speaking proposals from dynamic consumer goods sales and marketing executives for the 2017 Consumer Goods Sales & Marketing Summit taking place June 5-7 in New York City.
Coty Thinks Social, E-Commerce with Latest Deal

Coty Inc. has entered into a partnership with Younique, an online peer-to-peer social selling platform in beauty.

Brands and Retailers Are Football Teammates