As part of its call to action, Bud Light worked with HelloWorld to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour.
Using the power of Salesforce Marketing Cloud, Nestl Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month.
LaMotte will lead and oversee the brand's global marketing efforts and messaging across all product categories to continue to extend the reach and impact of KEEN across its retail channels and consumer fanbase.
Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.
The 2016 Path to Purchase Expo will bring retail and shopper marketing professionals together this September, with more than 3,500 attendees and keynote speakers from Walgreens, Walmart and Coca-Cola.
