Social Media

L'Oreal Canada has opened its own Content Factory, a production studio open to all employees who want to create original content for their brands, instantly providing custom material for digital platforms.

The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.

Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.

Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change.

Crocs' global e-commerce business grew globally in its third quarter, despite inventory and supply chain issues. Find out what's boosting this footwear retailer's online presence and its five initiatives to improve supply chain performance.

Find out how Unilever is working with Snaps to promote its Wall's ice cream brand using Emojis.

PepsiCo's new Pepsi Perfect illustrates that the "future is now." Find out what movie the limited edition soda pays homage to.

Nescaf and Google have teamed up to offer the worlds first fully immersive virtual reality coffee experience. Find out how the Nescaf 360 app and an ingenious viewer transport consumers to Brazils coffee fields.