Themed around understanding the 365-consumer, the 2016 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.
As part of its call to action, Bud Light worked with HelloWorld to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour.
When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola.
Using the power of Salesforce Marketing Cloud, Nestl Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month.
LaMotte will lead and oversee the brand's global marketing efforts and messaging across all product categories to continue to extend the reach and impact of KEEN across its retail channels and consumer fanbase.
Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.
