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Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers.

The third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry. Discover this year's finalists for CMO of the Year, to be presented at the 2016 Consumer Goods Sales & Marketing Summit this June.

Mars Petcare brings together its portfolio of four wet dog food brands in a new creative campaign.

This month, CGT talks to Deloitte Consulting Partner, Jack Ringquist, who shares key takeaways from a recent study that Deloitte, in partnership with FMI and GMA, conducted on how companies can capitalize on the shifting consumer value equation.

Dove and Twitter launch a new tech tool to analyze tweets.

Vodka brand GREY GOOSE will launch a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue in May 2016.

Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns.

Pepsi adds 1893 from the Makers of Pepsi-Cola to its lineup.