Nestle Waters Partners to Launch Consumer Engagement Center

Nestle Waters North America Inc. announces the launch of its digital Consumer Engagement Center in partnership with Salesforce. The Consumer Engagement Center will be housed within the New York City offices of Salesforce in a unique, lab-like atmosphere.

Nestle Waters North America is the leading U.S. provider of bottled waters offering consumers many choices for healthy hydration. The new Consumer Engagement Center will empower Nestle Waters' employees and partners to deepen their relationships with consumers across all digital channels, foster community and deliver more personalized experiences. It offers a real-time view of the consumer journey with well-known bottled water products such as S. Pellegrino, Poland Spring and Nestl Pure Life brands.

"Every conversation about beverages on a social platform represents an opportunity for us to engage with our consumers," says Antonio Sciuto, Chief Marketing Officer, Nestle Waters North America. "We are moving beyond building databases to cultivating communities by delivering personalized content based on the specific needs of our consumers to deepen their engagement and advocacy."

Using the power of Salesforce Marketing Cloud, Nestle Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month. Doing so will allow the company to participate in social conversations with its communities and provide branded content most relevant to its consumers, leading to deeper, more lasting relationships.

"For us, digital marketing is no longer simply about reach and frequency. Marketing is evolving into personalized consumer experiences, and our mission in this new reality is to better understand consumer needs, behaviors and trends so we can delight them on every single occasion.  We use analytics and modeling to find other people with similar interests. We want to invite them into the conversation and continuously improve our marketing effectiveness," continues Sciuto.