Social Media

Consumer goods companies can use the search engine for real-time marketing and competitive advantage.

The recent online consumer survey also reveals that clothing, electronics, gift cards, toys and video games will be the top five items purchased this holiday season.

Regardless of ongoing speculation about the death of print media, the 2016 RedPlum Purse String Survey revealed once again that the use of print coupons is strong.

The brand's decision to go with a first-ever male model, 17-year-old makeup artist and social media star James Charles, is being called genius Gen Z marketing.

Her brand marketing experience also includes positions with WhiteWave Foods, Constellation Brands, Terlato Wines International, and P&G.

More than 80 percent of its product line achieved the Non-GMO Project Verification since it began the process in January 2015.

Simply Good pudding and gelatin mixes are made with real ingredients and contain no artificial flavors, dyes or preservatives.

The brand is encouraging women to use and share its unique digital calendar tool.