Social Media

Regardless of ongoing speculation about the death of print media, the 2016 RedPlum Purse String Survey revealed once again that the use of print coupons is strong.

The brand's decision to go with a first-ever male model, 17-year-old makeup artist and social media star James Charles, is being called genius Gen Z marketing.

Her brand marketing experience also includes positions with WhiteWave Foods, Constellation Brands, Terlato Wines International, and P&G.

More than 80 percent of its product line achieved the Non-GMO Project Verification since it began the process in January 2015.

Simply Good pudding and gelatin mixes are made with real ingredients and contain no artificial flavors, dyes or preservatives.

The brand is encouraging women to use and share its unique digital calendar tool.

Digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps will be created for a number of Mattel's iconic brands, including Barbie and Hot Wheels.

Brands owners have an incredible opportunity to capitalize on fashion-forward consumers by enabling them to purchase directly at the point of discovery.