Packaging

This island of “Batman” and Lego toys and accessories dominated the front end of a major mass retailer.

Supremia, Plainsboro, New Jersey, has developed a distinctive two-bottle gift pack featuring Beam Suntory brands Maker’s Mark and Maker’s 46 bourbon whisky.

The packaged foods maker is looking to drive sales through digital content by launching an online destination for consumers who need dinner ideas.

The battle for creative merchandising during the pre-Super Bowl period is fierce.

Nothing screams football like beer bottles wearing helmets surrounding the Lombardi Trophy.

Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.

These “displays” for 3M’s Scotch Magic tape are ridiculously simple yet brilliantly effective. Consider all the wrapping paper sold at Christmastime.

These beautiful, high-quality banners from Yankee Candle Co. do an outstanding job of attracting attention to the brand as well as buying opportunities.