Packaging

The battle for creative merchandising during the pre-Super Bowl period is fierce.

Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.

These “displays” for 3M’s Scotch Magic tape are ridiculously simple yet brilliantly effective. Consider all the wrapping paper sold at Christmastime.

These beautiful, high-quality banners from Yankee Candle Co. do an outstanding job of attracting attention to the brand as well as buying opportunities.

Three simple ways to make your CPG brand stand out.

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

The company will sell its interest in the Peanuts and Strawberry Shortcake brands to DHX Media Ltd. for $345 million.