Packaging

At its core, mass customization is the ability to offer a tremendous increase in product variety without a corresponding increase in cost for the consumers making the purchases. Simple ... right?

The prestige hair brand's software engineers created “Madi,” a chatbot that gives color consultations in Ulta stores just like human colorists do in salons.

Across various product categories and retail channels, account-specific activity rules for football marketing.

The announcement builds on more than $1 billion in domestic manufacturing investments from Mars, Inc. over the past five years.

Newell Brands has introduced the Rubbermaid Balance Meal Kit, a new product that taps into the consumer trend toward healthier eating.

Home Market Foods has acquired active nutrition brand Perfect Fuel, producer of Perfect Fuel Dark Chocolate Energy Bites.

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."