Packaging

Frito-Lay's Tostitos brand is building marketing momentum for the Super Bowl by introducing limited-edition packaging that presents a warning to game day snackers who have alcohol on their breath.

The Procter & Gamble Company announced that its Head & Shoulders brand will produce the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic.

Scanning logos on packets, POS and TV spots provides recipe hacks with content, coupons

NFI Consumer Healthcare has acquired the e.p.t. over-the-counter pregnancy test brand from Prestige Brands Holdings.

Campbell Soup Co. gave a nod to healthier living and marketing transparency this month by launching a new line of ready-to-serve soups called Well Yes!

Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.

Best Buy teamed with Microsoft Corp. this holiday season to stock an exclusive blue-colored SKU of the manufacturer's new Xbox One wireless video game controller.

When the annual Rose Parade makes its 128th procession down the streets of Pasadena, CA, on Jan. 2, the Ragú brand will be celebrating the kickoff of its 80th anniversary with a float in the parade entitled "Simmered in Tradition."