Loyalty Marketing

Catalina has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

In a partnership with the Wildlife Conservation Society, Yowie Group is using a mobile app and website to educate kids about endangered species.

The platform is designed to efficiently grow sales through data science, media delivery and measurement.

Ahold Delhaize USA's Peapod Digital Labs has launched a new digital media service called Peapod Digital Labs Media Partnerships, powered by Quotient Technology.

Former Marsh and SpartanNash exec Amit Bhardwaj joined Fred’s this month as vp of customer experience.

Shoppers can use the Shopkick mobile app to interact with promotional packaging for Suave's Veterans Day cause campaign.

The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop.