Loyalty Marketing

Former Marsh and SpartanNash exec Amit Bhardwaj joined Fred’s this month as vp of customer experience.

Shoppers can use the Shopkick mobile app to interact with promotional packaging for Suave's Veterans Day cause campaign.

The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop.

Forrester Research ranked Quotient Technology's Cincinnati-based Ahalogy as a leader in influencer marketing in a new report.

Collective Bias, Bentonville, Arkansas, has released an in-depth analysis of Thanksgiving to help marketers and brands succeed this holiday season.

New York-based News America Marketing and Toshiba Global Commerce Solutions, Durham, North Carolina, are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home.

Procter & Gamble's subscription-based razor service has expanded to Canada, giving consumers flexible buying options.

Dallas-based Excentus, a loyalty marketing firm recently acquired by PDI Software, resumed its relationship with Southeastern Grocers through an improved loyalty program.