At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.
The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips.
Catalina, St. Petersburg, Florida, has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.
The supermarket operator's meal kit company joined with the beauty subscription service to stage an Instagram giveaway cross-promoting their respective offerings.
A multi-pronged digital experience that helps would-be pet owners find dogs to adopt highlights a seasonal campaign culminating in the brand's latest Super Bowl TV spot.
