Catalina Debuts Attribution Solution
Catalina, St. Petersburg, Florida, has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level. The product, called Catalina Multi-Touch AttributR, offers insight into up-to-date results and provides marketers the ability to optimize campaigns in-flight to maximize media spend. The Multi-Touch AttributR delivers campaign insights through an interactive self-service dashboard that tracks results across multiple advertising channels, creative executions and 390 million digital devices set against more than 30 buyer behaviors. Advertisers and brands can track the impact of advertising campaigns on item-level trial rates, repeat purchases and new buyers to the category or brand.