Albertsons' Plated and Birchbox Collab on InstagramAlbertsons-owned meal kit company Plated and New York City-based beauty subscription service Birchbox recently staged an Instagram giveaway cross-promoting categories both companies serve up: facial care and food. Albertsons' Plated Collaborates with Birchbox on InstagramThe supermarket operator's meal kit company joined with the beauty subscription service to stage an Instagram giveaway cross-promoting their respective offerings. Avocados From Mexico Sends IBM Watson to the Dogs A multi-pronged digital experience that helps would-be pet owners find dogs to adopt highlights a seasonal campaign culminating in the brand's latest Super Bowl TV spot. Australian Candy Brand Engages to Save Endangered Animals In a partnership with the Wildlife Conservation Society, Yowie Group is using a mobile app and website to educate kids about endangered species. Stella Artois Unveils Beer-Serving ‘Robot’ for the Holidays Mounted to the top of a robotic vacuum, the beer brand’s ‘bot delivers snacks and beverages directly to party guests. (It also cleans up the crumbs.) Foot Locker, Nike Team to Elevate the Consumer Experience The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop. Guess Gets Social with Branded Content Guess and short-form video platform TikTok have debuted fashion branded content in the U.S. 7-Eleven, Coca-Cola Tap into World Cup The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide. Eight O’Clock Coffee Debuts Augmented Reality Game "The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries. New AR-Infused Dixie Cups Give a Boost to Brushing Georgia-Pacific has introduced a new line of Dixie cups that uses mobile technology and augmented reality to make brushing teeth more fun. First Previous 5 6 7 8 9 Next Last
