Games/ Contests/ Sweepstakes

Procter & Gamble for the first time activated its official National Football League sponsorship at BJ’s Wholesale Club, running a sweepstakes awarding tickets to football games in the retailer’s East Coast operating region.

In the middle of February each year, the Valley of the Sun (i.e., the Phoenix market) becomes home to the huddled masses yearning to get warm and watch major-league baseball teams in spring training.

Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves.

Across various product categories and retail channels, account-specific activity rules for football marketing.

The agreement between Kellogg Co. and sports marketing giant IMG now features social media, digital, in-store, in-game and radio assets with 25 universities for football as well as basketball utilizing the Cheez-It and Pringles brands.

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.

Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.