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Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami. The free-ticketed concert experience will feature J Alvarez and Chino y Nacho.

The most significant change to the taste of the product in 10 years, the company makes this announcement as a direct result of consumer feedback.

Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.

How will your company engage a billion new middle class consumers in emerging markets?

The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire.

In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.