Digital Marketing

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.

Matt Pierre – director of e-commerce - North America at General Mills – is one of three 2018 selections for our Hall of Fame. We interviewed him in February at General Mills' headquarters.

The artificial intelligence-powered “Cheetos Vision" app turns any photo or video into a brand-inspired creation.

The former Henkel exec will be responsible for all marketing, innovation and R&D initiatives.

Proprietary Catalina Catalyst offering gives smaller brands 'anytime' access to purchase analytics and a host of other tools.

Boston-based Breaktime Media has launched a new click-to-cart offering that can be integrated into any of its campaigns for CPG clients.

Direct-to-consumer startup Kloudes vowed to disrupt the first wave of disruptors that have already driven the traditional mattress marketplace online.

A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.