Hall of Fame Profile: Karen SalesKaren Sales – vice president, digital partnerships and shopper marketing, at Albertsons Companies – is one of three 2018 selections for our Hall of Fame. We interviewed her in January at Albertsons Cos.’ headquarters. Collective Bias Debuts PrescriptiveIQCollective Bias, Inc. has unveiled prescriptiveIQ, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process. New Under Armour Shoes Give Back Energy, Data The new running shoe line provides a cushioned ride, returns energy and connects to the athletic apparel brand's data-driven MapMyRun app. Trends to Watch in 2018 Amazon vs. The Mall Sure, Amazon might ultimately take over the world. But don't shut off the mall lights just yet. It's Complicated! Industry change comes down to this fact: the consumer’s system of buying is replacing your system for selling, according to Oracle's Michael Forhez. Hair Treatment Brand Opts for DTC-Only HairSil will end limited-distribution deals with Walmart, Walgreens and Meijer to focus on e-commerce. Albertsons Gets into the Digital Media Business With help from technology partner Quotient, the grocer is formalizing its data-driven digital partnerships with consumer product manufacturers. Albertsons and Quotient Launch Albertsons Performance Media Albertsons Cos. and longtime partner Quotient Technology announced the launch of Albertsons Performance Media, powered by Quotient, which enables the retailer’s trading partners to leverage proprietary shopper data. Walmart Dons Its Own Blue Apron Walmart.com is now selling more than 150 meal kits and other food boxes. Will subscription services follow? First Previous 89 90 91 92 93 Next Last
