Quotient Launches Quotient Analytics
Quotient, Mountain View, California, announced the launch of Quotient Analytics, an intuitive, self-service tool that lets brands measure the performance of digital promotion campaigns in near real-time.
The offering will help brands quickly determine insights that, in partnership with Quotient, can lead to faster marketing decisions and drive more sales with increased efficiency.
With Quotient Analytics, brand and shopper marketers can easily view numerous data points to help optimize sales performance during and post-campaign, including:
- Activity volume and performance metrics, with ability to easily call up comparisons and trends
- Consumer response, including sales and incrementality, by retail channel so teams can optimize parameters and strategies
- Share of category over time to help quickly pinpoint opportunities.
Quotient Analytics is a natural extension of the company's core platform Quotient Retailer iQ, which powers digital savings programs for many grocery retailers, as well as dollar, club, drug and mass retailers.
Given its existing relationships with large CPG companies, Quotient is in the process of bringing Quotient Analytics to hundreds of brands. Feedback from several companies that had early access to the tool has been positive.
"The analytics are far more robust than anything we’ve had before," said Cheryl Riley, senior manager coupon strategy & analytics at Kellogg's, in a media release. "This will be enormously helpful as we plan and optimize promotional programs across our brands.”
The next release of Quotient Analytics will add Quotient’s media measurement and optimization tools, letting brands easily tie media campaigns directly to incremental sales in a self-serve platform.
“The ability to measure, understand and act on user-level insights to optimize digital promotions in flight is a big advantage for our clients," said Blake Burrus, Quotient vice president of analytics. "It’s vital that they have insights at their fingertips to make smart marketing decisions, and that’s exactly what we’re giving them."