Digital Marketing

The move comes after SodaStream's entire line of natural unsweetened essences sold out just two weeks after being introduced on the brand's website.

P&G is billing its new deodorant brand as "the category leader in the direct-to-consumer space."

Becoming fully transparent about your products makes sound business sense — and not just because it satisfies a growing consumer demand.

The retailer partnered with the Teal Pumpkin Project, a nonprofit initiative from Food Allergy Research and Education (FARE), to encourage consumers to stock non-food items for trick-or-treaters with allergies.

Albertsons Cos. reprised its annual “Stock Up Sale,” this year tying the promotion to its Gas Rewards program.