Digital Marketing

Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.

Mattel has tapped JDA and KPMG to deliver a next-generation control tower program aimed at creating a more agile, responsive supply chain globally.

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.

Given that Amazon is extremely shopper-focused and has shown tremendous resilience in placing big bets, consumer goods manufacturers don’t have a choice.

A new product line introduces children to coding through a free app that lets them bring five LEGO creations to life.

As technology continues to drive increased consumer expectations of retailers, Sam’s Club found an opportunity to both satisfy its members and boost revenue by leveraging its unique data capabilities.

Former P&G executive Walter previews key issues to be discussed at the upcoming Path to Purchase Expo symposium on e-commerce.