At its core, mass customization is the ability to offer a tremendous increase in product variety without a corresponding increase in cost for the consumers making the purchases. Simple ... right?
The prestige hair brand's software engineers created “Madi,” a chatbot that gives color consultations in Ulta stores just like human colorists do in salons.
Luxury fashion brand Gucci will deepen its partnership with Yoox Net-A-Porter Group next month by rolling out an exclusive "capsule collection" of menswear with global e-tailer Mr Porter.
The agreement between Kellogg Co. and sports marketing giant IMG now features social media, digital, in-store, in-game and radio assets with 25 universities for football as well as basketball utilizing the Cheez-It and Pringles brands.
